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Wisma Purcon, Tingkat 2,
B1-02-14, Jalan SR 1/9, Seksyen 9, Taman Serdang Raya, 43300 Seri Kembangan, Selangor Darul Ehsan, Malaysia.

T: +603-8941 5308    


Working Principles

In tandem with our Values, we adhere to a set of working principles. In other words, starting from the preliminary conceptualisation to implementation and operation of a project, we consider and incorporate, as far as is reasonably practicable, the inherent environmental, ecological, social, cultural, technological and economical needs and limitations.
  • Sustainable Development

    We support development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

  • Integrated Management

    We emphasize on management system which integrates all relevant components of a business and its management practices into one coherent system so as to enable the optimal achievement of its business objectives.

  • Permaculture Design

    Our approaches to project design are modelled on the ecological elements and their relationships found in natural ecosystems.

  • Green Strategies

    We promote and encouraging the use of products and systems which minimise and reduce negative impact of human activities; conserve natural environment and resources; has zero or low greenhouse gas emission; is safe for use and promotes healthy and improved environment for all forms of life; conserves the use of energy; and promotes the use of renewable energy and resources.

  • Sustainable Tourism

    We involve in and promote all forms of tourism development, management and activity which respect and preserve natural, cultural and social resources in the long run, and contribute in a positive and equitable way to the development and fulfilment of individuals living, working and staying in these areas.

  • Blue Ocean Strategy

    We adopt systematic logics, tools and methodologies that guide us through the formulation and execution of our business strategies in an organised risk minimising and opportunity maximizing manner.